Morocco has climbed seven places to 70th out of 110 economies in the World Economic Forum’s Travel & Tourism Development Index 2026. The country scored 3.84 out of seven, with the WEF recording a 5.5% improvement on its recalculated 2024 score.
The result places Morocco among the more improved destinations in the latest edition, although the index is not a ranking of visitor numbers or tourism receipts. Instead, it measures the conditions that allow travel and tourism to develop — including infrastructure, services, connectivity, investment conditions, sustainability and the wider business environment.
The WEF said average scores increased by 2.1% across the 110 economies between 2024 and 2026, while 92% of the countries included in the index improved their performance. Thus, Morocco’s score rose by more than twice the global average.
The North African destination has built its tourism offer mostly around cultural heritage, historic cities, Atlantic and Mediterranean coastlines, mountain landscapes and desert experiences. The new position provides a fine measure of the systems supporting that offer, rather than a sudden change in the number of people arriving.
For the tourism industry, the ranking gives Morocco another benchmark as it grows, develops accommodation, transport, visitor services and regional tourism products. It also highlights the importance of continuing to improve the conditions that allow tourism growth to benefit destinations beyond the most established gateways.
The WEF cautions that comparisons with previous editions should use its recalculated historical data, as methodology, data availability and country coverage can affect rankings. Morocco’s result should therefore be read as an improvement in tourism-development conditions, not necessarily as a claim of it being the world’s 70th most visited destination.
