Hong Kong is expanding its winter tourism programme with what the Hong Kong Tourism Board describes as its biggest-ever Hong Kong WinterFest, running from 18 November 2026 to 5 January 2027.
For the first time, the event’s “Hong Kong Wonderland” programme will extend across three major visitor areas: Central, Tsim Sha Tsui and Causeway Bay. Each district will feature its own festive installation and themed light show, creating a broader citywide programme rather than concentrating activity in a single location.
The tourism board is also working with industry partners to offer 100,000 winter promotions covering shopping, dining, attractions and other visitor spending. Mainland Chinese Alipay users and users of designated Alipay+ partner wallets will be eligible for additional offers, including spending rewards of up to HK$500 or RMB500 and discounts of up to 20% at participating businesses under the Quality Tourism Services scheme.
The offers will be available on a first-come, first-served basis while stocks last. The board said the campaign is intended to encourage festive spending and reinforce Hong Kong’s position as a major winter destination in Asia.
For travel companies, the expanded programme provides a timely hook for Hong Kong city breaks, shopping itineraries and pre-Christmas stays. Visitors should expect crowd-control arrangements around major installations during peak dates, although no general transport disruption has been announced.
