At ITB Berlin 2026, at the heart of global discussions about the future of the industry, Marek Traczyk (publisher of TTG Polska) met with a special guest.
Prem Krishnan, Deputy Director General of Tourism for Kerala, in a substantive conversation, outlines the strategy for one of the world’s most fascinating regions for the coming seasons.
Kerala, known as a haven of peace and the cradle of Ayurveda, is focusing on high-quality tourism in 2026, where modern infrastructure meets pristine nature. Prem Krishnan explains how the Indian state effectively attracts conscious travelers from Europe, offering them more than just relaxation – a transformative experience.
“Our ambition for 2026 is to present Kerala as a destination that not only delights with its landscape but, above all, inspires a sustainable lifestyle,” emphasizes Prem Krishnan.
